Private Label Gummy Vitamins: MOQ, Formulas, Costs & How to Launch (2026 Guide)

Gummies turned supplements from a chore into a treat — and that is exactly why the format keeps growing. For a new brand, private label gummy vitamins are one of the easiest ways into wellness: familiar to consumers, great on social media and built for repeat purchase. Here is how gummy manufacturing works and what to expect on price and MOQ.

Why gummies sell

• Compliance: customers finish the jar — and reorder — because they enjoy taking them.
• Content-friendly: colourful jars and shapes photograph well for TikTok, Instagram and marketplace listings.
• Wide claim range: vitamin C and immunity, multivitamins, collagen and biotin for hair-skin-nails, sleep (melatonin where permitted), apple cider vinegar and fiber.

Gelatin or pectin?

• Gelatin gummies: the classic chewy texture, often the lower-cost option.
• Pectin gummies: plant-based — suitable for vegan and many Halal positionings — and more heat-stable in hot climates and during shipping.

For tropical markets or long shipping routes, pectin is usually the safer choice. If you sell into Muslim-majority markets, confirm Halal certification of the base and the facility — see our Halal manufacturing guide.

Packaging: jar or sachet?

• Jar (30–60 gummies): the standard retail format — premium feel, easy to shelve, simple to photograph.
• Sachet pack: daily-dose or trial packs; lower price point and good for sampling or gift sets. Printed sachets need a one-time printing setup — see our sachet guide.

MOQ, cost and timeline

• MOQ: commonly around 1,000 jars per flavour/formula for stock formulas.
• Cost: driven by the actives (collagen and biotin cost more than vitamin C), gummy size and count per jar, and the jar and label finish.
• Timeline: roughly 45–60 days for a first order including samples and label approval; repeat orders are much faster.

Build your full budget first with our step-by-step private label supplements guide.

Pitfalls to avoid

• Sugar and calories: decide early whether you need a low-sugar claim — it changes the formula.
• Heat and humidity: gummies can stick or melt; ask about stability testing and desiccants.
• Claims: keep to structure-function claims and register the product in every selling market.

Launch with 5FINE

5FINE works with GMP-certified partner factories on private label gummies, capsules and vitamin powders, with support for Thai FDA registration and nutrition analysis. Browse designs in our vitamin & gummy packaging gallery, then request a free quote.